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Home > MediaCenter > Carb Comeback Continues: Potatoes Find Their Way Back to the Dinner Table
Media Center
Carb Comeback Continues: Potatoes Find Their Way Back to the Dinner Table
Denver, CO., August 2, 2010 – As the trend of preparing and eating dinner at home continues to rise (5.7 times per week), fresh potatoes are back on the dinner table and more relevant to today’s mom than ever. In fact, potatoes are consumed at home (for dinner) approximately 2.6 times per week, according to the most recent results of an annual Attitudes & Usage (A&U) study conducted by the United States Potato Board (USPB). The 2010 results also show an increase in overall health perceptions of potatoes.
Additional A&U Results • Potatoes are America’s favorite vegetable with 26% of the vote, ranking higher than broccoli at 17% and corn at 16% • 86% serve potatoes at home at least once a week • 50% serve potatoes for dinners at home at least three times a week • 72% agree potatoes are easy to prepare • 86% agree potatoes are a good side dish for beef • 81% agree potatoes are a good side dish for poultry • 75% agree potatoes are a good value | | “Potatoes are a convenient and tasty way to get a vegetable and a starch on the table in minutes,” says Kathleen Triou, Vice President of Domestic Marketing for the USPB. “Kids love potatoes and moms can feel good about serving them. One medium potato has 110 calories, no fat, sodium or cholesterol, and more potassium than a banana.”
The results of the A&U study are timely, as families are getting ready to go back to school. This means back to a routine schedule and back to the dinner table for many.
Pound for pound, potatoes are still one of the least expensive items in the produce department. One serving – a medium (5.3 ounce) potato – will set you back only about 25 cents.
Nutritious, affordable and delicious, but are potatoes convenient for today’s time-strapped mom trying to get dinner on the table in a hurry? You bet. Potatoes can become a favorite side dish – mashed, baked, roasted and au gratin – in minutes with the help of the USPB’s microwave cooking basics.
Potatoes are also one of the best vegetables for slow cookers, one of the most popular cooking appliances today because you can prepare the night before or in the morning and have dinner ready when the family gets home. The starch in the potato absorbs water and swells during the cooking process, resulting in tender, fluffy potatoes that require no monitoring while cooking.
Visit www.potatogoodness.com for a host of quick and healthy potato recipes, including a new addition to the USPB’s signature series, Quick & Healthy Slow Cooker Chicken & Potatoes.
### About the USPB
The United States Potato Board was established in 1971 by a group of potato growers to promote the benefits of eating potatoes. Recognized as an innovator in the producer marketing industry, the USPB adopted a new campaign in 2008. “Potatoes… Goodness Unearthed®” showcases the appeal of naturally nutrient-rich potatoes, also known as America’s favorite vegetable. Based in Denver, Colo., the USPB represents more than 4,000 potato growers and handlers across the country. To unearth more goodness about the USPB and its programs, visit www.potatogoodness.com.
About the USPB’s Attitudes & Usage Study
The Attitude & Usage study is annual survey conducted by the US Potato Board. The purpose of the study is to assess and track changes in consumer potato awareness, attitudes and usage among female heads of households.
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