Retailers

In-Store Resources

While retail has drastically changed over the last year, the majority of consumers are still shopping in-store. Find resources for the in-store potato consumer below.

Who is Buying Potatoes in Grocery Stores? What Nutrients Do Potatoes Have? What Types Of Potatoes Are There?
How Do I Merchandise Potatoes? What Are Consumers Doing to Decide to Buy Potatoes?

FRESH JULY 2019- JUNE 2020

In-Store Consumer Profile

Consumers love potatoes and the majority of households are purchasing them. When fresh potatoes are in the basket, the average basket size is almost twice as valuable to retailers.

FULL CONSUMER PROFILE

Path to Purchase Study

Consumers are using online resources, previous experience, and in-store engagement to drive their purchasing decisions. Discover the best ways to reach the fresh potato consumer.

FULL PATH TO PURCHASE STUDY

Merchandising Best Practices

Find the best ways to improve potato displays in the produce department to drive even higher retail sales for this powerhouse commodity.

FOUR STEPS TO MERCHANDISING OPTIMIZATION

Fresh Potato Merchandising Best Practices Podcast

 

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