of Potatoes

The produce department is the number one department for driving sales according to Progressive Grocers 2018 Annual Report. Amongst that, potatoes were the number three highest-grossing commodity in 2019. Where items are placed in the store makes a huge difference to consumers who are ultimately making every decision retailers focus on. It is important to know where potatoes fall in terms of top in-store locations and the best ways to enhance sales.

Fresh Potato Merchandising Best Practices Guide

A comprehensive summary of the fresh potato merchandising best practices study can be found here.

Fresh Potato Merchandising Best Practices PDF




Shelving Placement

Types of shelving are important in lifting potato sales. While some types such as vertical shelving can lead to a decrease in potato sales, others such as raised bins can have a beneficial impact.

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Placement within Produce

Potatoes perform best when they are in the right location in the produce department and merchandised next to the right commodities. Both the location within the department and went goes across from them can have an impact, both negatively and positively, on potato sales.

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Merchandising assortment plays a huge role in potato sales. Having the right potatoes organized in the right order creates a lift in sales for the overall category.

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Secondary Locations

A secondary location can add a lift to potato sales by highlighting the commodity during peak selling periods. It is important to place the secondary in the right location to optimize sales.

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