The produce department is the number one department for driving sales according to Progressive Grocers 2018 Annual Report. Amongst that, potatoes were the number three highest-grossing commodity in 2019. Where items are placed in the store makes a huge difference to consumers who are ultimately making every decision retailers focus on. It is important to know where potatoes fall in terms of top in-store locations and the best ways to enhance sales.
A comprehensive summary of the fresh potato merchandising best practices study can be found here.
Fresh Potato Merchandising Best Practices PDF
Produce departments sell billions of potatoes annually. The attached video gives excellent examples of the best ways to highlight potatoes. It covers best practices on packaging, assortment, promotions, storage and handling, merchandising, value, in-store communication and associate training. Watch the video to learn more about these strategies around marketing potatoes at retail.
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