Consumer basket sizes are, on average, nearly two times larger when fresh potatoes are in the basket and nearly 2.2 times larger with frozen potatoes included—the highest of all adjacent produce categories. This makes potatoes the No. 1 vegetable in weekly volume sales per store. With the right mix, retailers can increase their bottom lines and drive retail success with potatoes.
Drive retail success with potatoes. As a key produce sales generator, potatoes are the number one vegetable in weekly volume sales per store and deliver more than double the next closest vegetable. Learn more about the opportunity that exists with America’s favorite vegetable.
Learn how to optimize the fresh potato mix in stores to meet consumer demands and bolster potato category sales!
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