Quarterly Mash-Up: Issue 3: Did You Know?
Potatoes USA hosts tours to educate importers and distributors from various countries on the versatility, quality and uses of U.S. Potatoes. Known as Reverse Trade Missions (RTMs), the goal of these gatherings is to drive demand for U.S. grown potatoes, inspiring attendees to menu more potatoes in more creative applications.
In September 2018, Potatoes USA hosted top-tier international purchasers from Wendy’s, McDonalds, Tony Roma’s and various other international chains. First, the group traveled to Boise, ID to visit potato farms and processing plants. Participants were impressed by the quality and dedication of everyone across the supply chain. The group then headed to Portland, OR for a culinary immersion, including chef demos and presentations on the profit power of U.S. potatoes. A key takeaway from attendees was the potential of dehydrated potatoes as well as new and exciting applications for frozen potatoes at QSR chains.
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