Retailers

Retailers

Potatoes offer consistent sales throughout the year for retailers with additional spikes during the holiday season. America’s favorite vegetable is an important commodity for both consumers and retailers in the grocery landscape.

 

Potato Fact Info

Potatoes make sense with mass appeal among a wide range of incomes and ages. Everyone from millennials to seniors are putting potatoes in their carts and on their plates.

 

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Shopper Profile

Everyone eats potatoes. 87% of households purchase potatoes annually. With an average of seven purchases per year, potatoes have a significant impact on basket sizes. When potatoes are in the basket, consumers spend an average of $77.95. For comparison, when potatoes are not in the basket, consumers spend $41.22. Click the link below for a retailer friendly one pager full of potato facts.

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