Potatoes offer consistent sales throughout the year for retailers with additional spikes during the holiday season. America’s favorite vegetable is an important commodity for both consumers and retailers in the grocery landscape. Consumers shop for potatoes in different ways depending on where they are shopping and how they are shopping.

Merchandising Tips

Resources to help grocery stores sell more potatoes.

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Total Store Study

Potatoes USA partnered with Kantar Insights Consulting to conduct research to understand shopping habits for all potato categories at retail. This research was implemented in two phases: prior to March 2020 to gain a previous understanding of all potato types at retail, and in the fall of 2020 to analyze the new normal.

Full Total Store Study

Training Resources

From Russet, Red, White, Yellow, Purple, Fingerling, and Petite there are a variety of potato options to fuel the body and the brain throughout the day. Below are several videos to help you learn about the different types of potatoes, how they are grown, and how to help consumers store them properly at home.

Potatoes USA Disclaimer

Please Note: You have clicked on a link to a website maintained by a third party and are about to leave the Potatoes USA website. The external link should not be considered an endorsement by Potatoes USA of the third party website or the company or organization that owns it, and Potatoes USA is not responsible for the accuracy or nature of the content of the linked website.

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